LMD is a change agency. And as change agents, we need to stay on top of evolving trends, changes in perceptions, and even shifts in language to help our clients make informed decisions. One of the most effective ways to measure change and its impact is market research.

At LMD, our marketing team approaches every client project with care, balance, and purpose–the same way we approach selecting a good slice of cake.

Market research analysts often find themselves in the role of a storyteller. Read our blog to learn how to use visuals to bring data to life.

Competitive information helps you understand your market position, identify industry trends, and uncover opportunities to stand out and differentiate your brand and offerings.

Every time I buy my favorite iced tea, I go through the same ritual: rigorously shake the glass bottle, pound the bottom to remove any unsettled contents, then unscrew the bottle cap.

Time is money. If you waste your money you can always try to earn it back. However, once time is lost, it can never be regained.

Talking about the research results first when designing market research tends to break peoples’ brains. That’s because when people think of market research, they think of traditional applied market research.

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research.